client |台北 W taipei
project|Shiang studio
graphic design|Johnny Chan
product design|Shiang studio, Wei-Che Chang
photographic|Shiang studio
以「 Jump (跳)」做為中秋月餅禮盒設計主軸,包裝結合滿月、眉月、新月的意象,以封套的光柵動畫設計,當消費者打開禮盒移動封套的同時,可感受到隱藏於包裝上的動態動畫驚喜。
"Jump" is the main concept of package design for Mid-Autumn Festival gifts. Combined with the images of full moon, half moon, new moon, the package surprises consumers when they are shifting the tummy band and dynamic animation appears.
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/07a68602-aacf-4f9e-ad77-75d51a52de10_rw_1920.jpg?h=a46f365727419a6a5e7409324c58d468)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/800e8cc2-a857-4a28-9391-ed479783f72c_rw_1920.jpg?h=f467227234fb9913b117d4afcf2cc89d)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/a1c2d1f5-f3d8-4d04-aa7e-03e00e784b4d_rw_1920.jpg?h=6835b4eef9b9c77a5fda1ef8ad42c0c9)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/d80d0bfa-623d-4114-bb49-4b19848c3dc1_rw_1920.jpg?h=eb91ef1e74a5bb2238b3dc38213f879f)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/b4a1821a-bea7-42b9-8aad-d6d91ab51a2f_rw_1920.jpg?h=1d719fa43f3c86942a50f5ec2dd9e892)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/9904c081-80de-4847-a174-49c6dd66a899_rw_1920.jpg?h=598ae0abed67c81e01bc8beda9e14177)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/0eeef8ec-a4d7-4cea-8ce0-dfdf41da97c5_rw_1920.jpg?h=6b4908a75599bc8584be238b201d47c6)
![](https://cdn.myportfolio.com/d3aa71dc-88fa-4d27-9bca-f71e86e1c1fb/756df204-0be2-443f-a3a0-5108d9f4b85c_rw_1920.jpg?h=dfe0496d5c29d32f2c8267da48cc89d6)